Guide Psychology of Data Visualization

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Data visualization is the best way to tell your data’s story, but why is data viz so effective? Why do your brains like charts and graphs so much? What about dashboards, data vizzes, charts, and graphs make them so accessible and digestible? Our free guide, Psychology of Data Visualization, will give you a primer in cognitive psychology, the science of perception, and neuroaesthetics and show you how to use those insights to make dashboards even more effective.

You’ll learn:

  • The difference between pre-attentive and attentive processing, and how to make best use of each.
  • The cognitive structure around decision making and how to get in the best head space for good decisions.
  • What visual attributes can give your dashboard maximum impact.
  • What Gestalt Principles are and how to apply them to your dashboard.